Nationality: Mexico

Organization Name: Circula Vida

Impact Region: Central America

About the Social Business: Circula Vida is a social enterprise that seeks to save the lives of thousands of people that need blood donations. We do so through awareness campaing with universities, companies and public parks in the state of Nueno León; blood drives; registering donors to keep in touch with them and encourage them to donate in the future; and strategic partnerships with other groups that have the same purpose as we do.

About the Y&Y Fellow: Roberto Rodriguez was the founder of Circula Vida and is now a consultant at the Pan American Health Organization. He is passionate about finding sustainable solutions to healthcare issues. His work focuses on designing innovative approaches to enhance voluntary blood donation and advocating for the universal access to safe blood. Currently, another main area of his work is focused on planning, monitoring, evaluation and data gathering regarding health programs. His main areas of technical expertise are: Non-Communicable Diseases, Voluntary Blood Donation and blood services, and Community-Based Health.