Jaron Soh

Nationality: Singapore
Organization Name: Artisan & Fox
Impact Region: Africa, Asia, Latin America
About the Social Business: Artisan & Fox is a social enterprise empowering artisans in developing regions, by connecting them to mindful consumers just like you.
About the Y&Y Fellow: Currently on an adventure with Traktion.ai, via startup generator and early-stage VC Antler. Traktion matches high-impact companies to verified expert digital marketers that they can trust, tailored to the company’s business goals, industry, target audience, and 20+ other factors. Our proprietary approach vets marketers based on past performance and analyses post-campaign data to predict the ROI of marketer-to-business matches. I'm passionate for scaling fair and inclusive global trade, particularly through the lens of e-commerce, anthropology, and empowering small businesses and startups through digital marketing. Launched Artisan & Fox, a social enterprise helping makers in rural and peri-urban communities access global markets. We have developed a bespoke approach in working with artisan communities in 10 countries, guaranteeing our artisan partners above fair-trade prices and building their capacity to move up the value chain. Set up to launch the world's first store dedicated to refugee craftsmanship in London with the UNHCR and MADE51 Q1/Q2 2020.

Jaron Soh

Nationality: Singapore
Organization Name: Artisan & Fox
Impact Region: Africa, Asia, Latin America
About the Social Business: Artisan & Fox is a social enterprise empowering artisans in developing regions, by connecting them to mindful consumers just like you.
About the Y&Y Fellow: Currently on an adventure with Traktion.ai, via startup generator and early-stage VC Antler. Traktion matches high-impact companies to verified expert digital marketers that they can trust, tailored to the company’s business goals, industry, target audience, and 20+ other factors. Our proprietary approach vets marketers based on past performance and analyses post-campaign data to predict the ROI of marketer-to-business matches. I'm passionate for scaling fair and inclusive global trade, particularly through the lens of e-commerce, anthropology, and empowering small businesses and startups through digital marketing. Launched Artisan & Fox, a social enterprise helping makers in rural and peri-urban communities access global markets. We have developed a bespoke approach in working with artisan communities in 10 countries, guaranteeing our artisan partners above fair-trade prices and building their capacity to move up the value chain. Set up to launch the world's first store dedicated to refugee craftsmanship in London with the UNHCR and MADE51 Q1/Q2 2020.
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