{"id":6305,"date":"2020-10-06T07:40:48","date_gmt":"2020-10-06T11:40:48","guid":{"rendered":"https:\/\/yunusandyouth.com\/?p=6305"},"modified":"2021-04-12T11:30:47","modified_gmt":"2021-04-12T15:30:47","slug":"lais-higashi-bringing-light-to-brazilians-in-remote-areas","status":"publish","type":"post","link":"https:\/\/yunusandyouth.com\/es_es\/lais-higashi-bringing-light-to-brazilians-in-remote-areas\/","title":{"rendered":"La\u00eds Higashi: Bringing light to Brazilians in remote areas"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/yunusandyouth.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-8.32.13-AM.png” title_text=”Screen Shot 2020-10-06 at 8.32.13 AM” _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Fellow Yunus & Youth <\/span>La\u00eds Higashi<\/span><\/a> es una Yunus & Youth Fellow brasile\u00f1a de 26 a\u00f1os criada en una familia de mujeres japonesas fuertes. Luego de la Segunda Guerra Mundial, muchos ni\u00f1os japoneses hab\u00edan perdido a sus padres y la bisabuela de La\u00eds sinti\u00f3 la necesidad de actuar, convirtiendo una parte de su f\u00e1brica de salsa de soja en Hokkaido en un orfanato. Los abuelos de La\u00eds incorporaron los poderosos valores de esta cultura y, antes de emigrar a Brasil, criaron a sus hijos ense\u00f1\u00e1ndoles sobre el respeto, solidaridad, honestidad y coraje.<\/span><\/p>\n

Los japoneses tienen una fuerte cultura emprendedora y buscan oportunidades de negocio dondequiera que est\u00e9n. Desde muy joven, inspirada por los grandes modelos a seguir en su familia, La\u00eds sab\u00eda que quer\u00eda ser emprendedora y hacer del mundo un lugar mejor. Mientras cursaba la escuela secundaria, se uni\u00f3 al programa Junior Achievement y pas\u00f3 seis meses trabajando d\u00eda y noche para desarrollar una l\u00e1mpara con una botella de pl\u00e1stico y una lata de aluminio. Fue una gran experiencia de aprendizaje para ella y la ayud\u00f3 a decidir estudiar Administraci\u00f3n de Empresas.<\/span><\/p>\n

En la <\/span>Universidad de S\u00e3o Paulo<\/span><\/a>, La\u00eds centr\u00f3 sus estudios universitarios en emprendedurismo e impacto social. Tuvo la oportunidad de unirse al <\/span>Programa de Extensi\u00f3n de Servicios a la Comunidad<\/span><\/a>(organizaci\u00f3n estudiantil que brinda consultor\u00eda empresarial a ONGs), se hizo miembro de <\/span>FEA Junior<\/span><\/a>(organizaci\u00f3n estudiantil que brinda consultor\u00eda empresarial a empresas tradicionales), escribi\u00f3 su tesis final sobre \u201cla competitividad de las empresas sociales\u201d y tambi\u00e9n se ofreci\u00f3 como embajadora y mentora del <\/span>Movimento Choice<\/span><\/a>(organizaci\u00f3n que promueve el concepto de empresas sociales en Brasil).<\/span><\/p>\n

Despu\u00e9s de realizar una pasant\u00eda de verano en el Centro Yunus y en el Banco Grameen en Bangladesh, La\u00eds se apasion\u00f3 a\u00fan m\u00e1s por el concepto de empresas sociales, sabiendo que no ten\u00eda que elegir entre mantenerse econ\u00f3micamente y cambiar el mundo. Ella pod\u00eda tener ambos.<\/span><\/p>\n

En 2015, La\u00eds fue a R\u00edo de Janeiro y conoci\u00f3 a <\/span>Vitor Belota<\/span><\/a>, el fundador de Litro de Luz Brasil, una organizaci\u00f3n internacional que opera en m\u00e1s de 20 pa\u00edses y brinda el servicio de luz a los residentes de las comunidades locales que no tienen acceso a la electricidad, o que viven sin electricidad en sus hogares. Sus luces funcionan con tecnolog\u00eda simple, ecol\u00f3gica, sostenible y utilizan botellas de pl\u00e1stico, paneles solares y l\u00e1mparas LED.<\/span><\/p>\n

En Brasil, unas 600.000 familias a\u00fan viven sin energ\u00eda, principalmente en zonas rurales y aisladas. En 2002, el mec\u00e1nico brasile\u00f1o Alfredo Moser cre\u00f3 una l\u00e1mpara simple hecha de una botella de pl\u00e1stico, agua y lej\u00eda, una l\u00e1mpara que pod\u00eda iluminar los espacios internos durante el d\u00eda. Diez a\u00f1os despu\u00e9s, el filipino Illac Diaz, fundador de My Shelter Foundation, vio en la soluci\u00f3n de Moser la oportunidad de ayudar a familias de bajos ingresos en su pa\u00eds, creando el proyecto <\/span>\u201cLiter of Light\u201d<\/span><\/a> (Litro de Luz). Desde entonces, el modelo ya se ha aplicado en varios pa\u00edses del mundo, como Kenia, Colombia, Honduras y, por supuesto, Brasil.<\/span><\/p>\n

Seg\u00fan el <\/span>Banco Mundial<\/span><\/a>, a pesar de todos los avances cient\u00edficos de la humanidad, 1.060 millones de personas a\u00fan no tienen acceso a la electricidad y 3.040 millones de personas a\u00fan dependen de combustibles s\u00f3lidos y queroseno para cocinar y calentarse. Las consecuencias de estos problemas son muchas, entre ellas la imposibilidad de estudiar de noche, la dificultad para acceder a la informaci\u00f3n, el desperdicio de alimentos por falta de refrigeradores y la inseguridad. El acceso a la electricidad es fundamental para romper el c\u00edrculo vicioso de la pobreza y garantizar niveles de vida b\u00e1sicos aceptables. Desempe\u00f1a un papel catalizador al abordar los desaf\u00edos de la creaci\u00f3n de empleo, el desarrollo humano, la igualdad de g\u00e9nero, la seguridad y la prosperidad compartida.<\/span><\/p>\n

Despu\u00e9s de ir a R\u00edo a participar en una acci\u00f3n con Litro de Luz por primera vez, La\u00eds se convirti\u00f3 en una voluntaria muy involucrada. Luego decidi\u00f3 llevar la organizaci\u00f3n a S\u00e3o Paulo, la ciudad donde vive. Consigui\u00f3 un crowdfunding de 10.000 reales brasile\u00f1os para financiar el primer proyecto y consolid\u00f3 una alianza con la ONG <\/span>Techo<\/span><\/a>, para ayudarla a identificar las comunidades m\u00e1s necesitadas de la zona.<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/yunusandyouth.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-8.32.30-AM.png” title_text=”Screen Shot 2020-10-06 at 8.32.30 AM” _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_image][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Vitor la invit\u00f3 a ocupar su lugar como presidenta de Litro de Luz Brasil cuando estaba en su \u00faltimo a\u00f1o de universidad.<\/span><\/p>\n

\u201cEleg\u00ed a La\u00eds porque me di cuenta de que ella no ve el impacto social solo como un pasatiempo. Ella lo ve como un trabajo \u201d, <\/span><\/i>explica Vitor.<\/span> \u201cAl mismo tiempo, tiene s\u00f3lidas habilidades de gesti\u00f3n y una visi\u00f3n objetiva, no pierde el enfoque humano y amable del proyecto. Es muy raro encontrar a alguien como ella\".<\/span><\/i><\/p>\n

En ese momento ten\u00eda planes de trabajar para una gran consultora internacional y obtener su MBA en el extranjero. Pens\u00f3 que para convertirse en emprendedora primero necesitaba m\u00e1s conocimientos, experiencia y tambi\u00e9n m\u00e1s ahorros. Sin embargo, despu\u00e9s de mucha reflexi\u00f3n, \u00a1decidi\u00f3 valientemente que su momento era ahora! En febrero de 2016, decidi\u00f3 aprender haciendo y se convirti\u00f3 en la l\u00edder de la organizaci\u00f3n, liderando a m\u00e1s de 200 voluntarios en 6 ciudades diferentes de Brasil. Litro de Luz est\u00e1 presente en las cinco regiones de Brasil y ya ha impactado directamente a m\u00e1s de 16.000 personas.<\/span><\/p>\n

\u201cMe di cuenta de que no existe un momento perfecto ni un camino perfecto para convertirme en una emprendedora social. Si quieres marcar la diferencia en el mundo, el primer paso es dejar de pensar y empezar a hacer\u201d, <\/span><\/i>dice La\u00eds.<\/span><\/p>\n

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Yunus & Youth Fellow La\u00eds Higashi is a 26-year-old Brazilian raised in a family of strong Japanese women. After World War II, many Japanese children had lost their parents, and La\u00eds\u2019 great-grandmother felt the urge to act, converting part of her soy sauce factory in Hokkaido into an orphanage. 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