How One Filmmaker Inspires the Audiences to Become Involved in Social Causes

How One Filmmaker Inspires the Audiences to Become Involved in Social Causes

Life was simple for Igor Bonatto. Born and raised in Curitiba, a small beach town in southern Brazil, Igor grew up in an upper-middle class family and dreamed of one day becoming a filmmaker in the entertainment industry. But as his education and film career began to prosper in his early twenties, he felt a lack of self-fulfillment. It was only after studying many of the world’s social challenges and conflicts that the 25-year-old became determined to use his cinematic talent as a tool of transformation. Now, Igor’s start-up, THT (short for “Tables Have Turned”) aims to use the powerful medium of video to inspire, engage and mobilize people around the globe. “Everything was easy for me my entire life,” Igor says. “Having such an easy life bothered me. I always wanted to contribute to those who were not as lucky as I was.” With this mission, Igor began to fuse his affinity for film with a commitment to social change. After graduating from the Vancouver Film School, Igor established the São Paulo-based business THT in 2014, hoping to produce video games, apps and movies that would immerse participants in real-life social issues. With the emergence of virtual reality, Igor says the use of videos and games on Smartphones can effectively transport people to a certain part of the world, where social issues seriously affect countless people and their communities. “It’s a deep immersion into these realities, and we have a lot of nice gadgets that can help measure brain waves. We measure people before and after to see what has changed,” Igor says. “We can link their brain...